Strategy is the critical means to develop your business. Good strategy focuses on tightening the match between your offer and the needs and motivations of your market. Organizations that succeed are always striving to tighten that match, ultimately making their market an offer that is so good it can't be refused. While critically important, this is only part of the equation. Also essential are strong leadership, cross-functional alignment and process efficiency, which are the hallmarks of the most successful companies. That is why we approach business performance as a total system — this is The Sixsense Way.